Certificates and Awards



USDA Certified

The USDA organic regulations describe how the word "organic" or the USDA organic seal can be used on food and products. Certifying agents are accredited by the USDA and are responsible for making sure USDA organic products meet all organic standards, providing customers with the best and safest product.

Leaping Bunny Certification

Commitment to cruelty free products. Leaping Bunny is 8 national animal protection groups that banded together to form a coalition to certify cruelty free products and help make shopping for animal­friendly products easier from a trustworthy resource.

Organic Trade Association

The mission of the Organic Trade Association is to promote and protect ORGANIC with a unifying voice that serves and engages its diverse members from farm to marketplace. OTA’s vision is to grow organic to achieve excellence in agriculture and commerce, protect the environment and enhance community well-being.

Oeko-Tex Certification

Our fabric has been tested and certified to be free from harmful levels of more than 100 substances.

Pet Sustainability Coalition

The Pet sustainability Coalition strives to be the leading organization for sustainable advancement in the pet industry. We promote creative collabora­tion throughout the pet industry that prioritizes busi­ness minded solutions for sincere environmental improvement.

Eco-Cert Certification

ECOCERT is an organic certification organization, founded in France in 1991. It is based in Europe but conducts inspections in over 80 countries, making it one of the largest organic certification organizations in the world.

California State Legislation; Certificate of Acknowledgment

Efforts helping animals & sponsoring Karma Rescue


Pet Insight Growth Drivers - Grooming Solutions

Leading Manufacturers who are leading their category with innovative products and solutions that are intuitive to the needs of their customers and in turn strengthen the retail pet sector.

Best Organic Pet Care Product Brand - USA

Flea & Tick Natural Dog Shampoo
The 19th annual Pet Business Industry Recognition Awards program highlights the pet specialty industry’s most innovative and functional products across a variety of pet care categories.

Pet Age Vanguard Award Winner

Steve Fruda
Pure and Natural Pet VP of Operations

Winner of 4 Family Choice Awards

The Family Choice Awards recognizes the best products, services and resources for all members of a family including our cherished pets. This awards program is one of the most coveted, family friendly consumer awards program in the nation.

Best Organic Pet Care Product Brand - USA

Pure and Natural Pet wins big with an international LUX Award. The LUX Award is from a European specialty lifestyle magazine LUX Life, that features some of the world’s most internationally renowned brands.

Winner of SupzerZoo New Product Showcase - 1st Place Grooming

Superzoo, produced by the World Pet Association (WPA) is the largest pet show in the U.S. with over 1,000 exhibitors, 850+ new product launches. The award for Best Grooming was voted on by show attendees that included, retailers, industry peers, exhibitors and media.

Shampoos & Conditioners

Pet Insight - Magazine
Recognizing industry leaders that push traditional boundaries in product innovation, merchandising support and pricing policies.

Hot Diggity Award

Organic Dental Solutions by Pure and Natural Pet & RADIUS
A national program that meticulously evaluates hundreds of family pet products. The Hot Diggity Seal signifies the best in innovation, quality and commitment to excellence.

Pet Age Women of Influence Winner

Julie Creed
Pure and Natural Pet VP Sales & Marketing.


Winner of an Eco Excellence Award

Paw Rescue - Best Pet Grooming Product
The Eco-Excellence Awards recognize excellence in social & environmental sustainability for manufacturer products.  Over 500 products were reviewed, 1 Million + unique visitors, and over 364,000 fans voted.

Winner of 2 Family Choice Awards

Hypo-Allergenic Shampoo
Nose To Tail Pura Wipes Singles
Family Choice is a trusted resource for 21 years. The Family Choice Award is dedicated to all members of the family including our cherished pets.

Winner Pet Age Reader's Choice

Nose To Tail Pura Wipes Singles
Pet Age is a recognized leader and trusted source service the pet retail industry for over 45 years. Reader's Choice was voted by retailers, groomers, manufacturers and other pet related businesses.

Women Of Influence

Feature with Beth Sommers in Pet Product News

Hot Diggity Award

Hypo-Allergenic Shampoo
Nose To Tail Pura Wipes Singles
Is a national program that meticulously evaluates hundreds of family and pet products.  The Hot Diggity seal-of-approval signifies the best in innovation, quality and a commitment to excellence.


Family Choice Award Winner

Teeth Cleansing System