Blog posts of '2017' 'January'

Introducing Our Equine Line!

Expo CollageYes it’s true, our amazing line of USDA Certified Organic grooming products are now available for horses too! Over the weekend we debuted our new line with English Riding Supply at the American Equestrian Trade Association Expo in Oaks, Pennsylvania. We had an amazing time, met new friends and got some great feedback. AND, now we would like to share the new line with you!   First let's start with our Shampoos! We have 3 amazing organic options to choose from that are all USDA Certified Organic:   Shampoos Cropped

Lavender & Chamomile

Made with Organic Lavender and Chamomile Oil, this shampoo will leave your horse feeling clean and relaxed. The Lavender Oil promotes a calming feeling that helps to relieve tension. Lavender Oil also helps to  ward off bacteria and acts as a natural mosquito repellent, while the Chamomile Oil soothes the skin and relieves irritation caused by skin conditions such as sweet itch and rain rot providing gentle, comforting relief. *Contains ingredients currently prohibited by USEF

Tea Tree & Peppermint

Made with Tea Tree and Peppermint Oil, this shampoo will leave your horse feeling refreshed and rejuvenated.  Tea Tree Oil helps to treat fungal or bacterial skin infections without drying or stripping away natural skin and hair oils, while the Peppermint Oil helps to relieve sore muscles and joints. *Contains ingredients currently prohibited by USEF

Oatmeal & Aloe (Unscented)

Made with Organic Aloe and Organic Oatmeal Extract, this shampoo will soothe and nourish your horses skin and hair. The Oatmeal Extract contains a high percentage of Vitamin B which helps to deeply penetrate and moisturize the skin while strengthening the hair. The Aloe helps calm sensitive skin and works as an anti-inflammatory to pacify skin irritations and relieve itching.   Horse Conditioning SprayNext we have the perfect follow up to our line of shampoos:

Detangle & Shine

Our USDA Certified Organic Conditioning Spray offers luxurious characteristics that shines, detangles and conditions mane, tail and body, while replenishing natural oils lost in shampooing. Promotes healthy silky shine and eases grooming. *Contains ingredients currently prohibited by USEF   Horse Powder Dry ShampooLooking for a solution to water baths during the cold weather months? We have one:

Certified Organic Powder Dry Shampoo

Don't risk your horse catching a cold in the winter due to a bath, our Certified Organic Powder Dry Shampoo contains Organic Neem to help remove dirt and absorb excess oils while conditioning the coat. This powder dry shampoo will leave your horse's skin and hair smelling fresh and feeling soft.   Hoof Rescue     Next we have a little something for those hooves:

Certified Organic Hoof Rescue

Our Certified Organic Hoof Rescue heals and restores cracked hooves and helps to strengthen walls. The Shea Butter and Vitamin E hydrate and soothe hooves, while protecting from heat, cold and moisture. *Contains ingredients currently prohibited by USEF   Horse Healing BlamOur next addition to our Equine Line is a first aid 'Must Have':

Organic Healing Balm

Our all-natural restorative first aid salve contains Willow Bark for inflammation, stiffness and aches, and Organic Neem to help treat minor cuts, wounds and other ailments. Our healing balm is made with food grade ingredients and safe if accidentally ingested.       AND our last addition to the line will make cleaning your horse's ears a breeze:

Horse Ear Cleansing SystemAll-Natural Ear Cleansing System

An easy, all-natural way to clean your horse’s ears. Our system includes our Ear Cleansing Serum and 4 Reusable Pura-Finger™ Gloves. The Organic Mullein oil in our Ear Cleansing Serum acts as a natural disinfectant and antiseptic to clean and treat minor sores. The Pura-Finger™ Gloves fit easily onto the finger and are made from a bio-based foam that is highly effective at absorbing and removing dirt, oil and grime from the ears.   If you are interested in this new line please check us out at the, or if you have any questions about these products you can always contact us at

Grooming Tips for the Cold Winter Months!

Brrr…. It’s cold outside! Who wants to think about giving a dog a bath when it’s so chilly out? BUT… cold weather along with winter’s snow and ice can wreak havoc on our dog’s skin, coat, paws and nose during their daily walks, even inside, the low humidity of heated indoor air can make your pet’s skin dry and itchy. The winter season is definitely not the time to slack on your pet’s grooming routine, so here are a few tips to help keep your pet healthy all winter long!   Dry them off. If your dog is coming in from playing in the snow or running in the rain, it’s important that you dry them thoroughly. Just like us our pets are susceptible to the chills. Also the excessive dry air created by indoor heaters and a combination of a damp coat can cause your dog’s skin to become dry and itchy.

48978501 - young woman brushing her dog's hair

Brush them out. Brushing your dog daily or even weekly can significantly reduce the amount of shedding and matting in their coat. Excess hair can cause mats and eventually, the mats become so close to the skin that it can become painful or even dangerous to remove them. Keeping the coat in a breathable condition allows it to insulate your dog as it’s supposed to. Regular brushing also helps distribute the natural oils in your dog’s coat, which helps relieve the dryness that results from winter weather. The last thing you want to do is let a winter coat get so matted that the dog must be shaved down in the middle of winter.   Winter bath time. Contrary to popular opinion, your pet does need bathing throughout the winter months to keep his skin and coat healthy, at least one weekly bath. In fact, done properly, frequent shampoos and conditioning can help to reduce dryness, matting and related skin problems. You should always use pet shampoos formulated to moisturize and condition – human shampoos can dry out your pet’s skin. Ideally you want to look for shampoos made with organic ingredients and essential oils as oppose to shampoos with artificial fragrances and added chemicals that can irritate your pet’s skin. Pura Naturals Pet™ Shampoos and Conditioners are certified to USDA Organic Standards by the Vermont Organic Farmers. If you don’t bath your dog yourself, or you don’t have the space in the winter months to bath your dog inside, but want to keep them clean in between your grooming appointments, try our Certified Organic Powder Dry Shampoo. This organic powder is a perfect option to eliminate oil, dirt and odors and keep pet’s fur feeling soft and bouncy between regular grooming sessions. 26365918 - human hand cutting dog toenails isolated on white backgroundProtect the paws. You should pay special attention to your dog’s paws and nails. Ice and salted sidewalks can be extremely irritating to paw pads and can lead to cracking or sores. Be sure to clip any long hair on the bottom of the paws. This is to prevent any snow or ice from sticking to the hairs and forming painful snow balls. After walks, it is a good idea to rinse your dog’s feet with warm water to remove any ice, salt, or gravel. It is also especially important to keep toenails short. Cold toenails break more easily when running through snow and ice. To help soothe cracked pads or irritation due to the cold, snow and salt use a moisturizer on your dog’s paws. Our Certified Organic Paw Rescue made with organic Shea Butter and Vitamin E hydrates and soothes to promote healing. Learn more about keeping your pet’s paws healthy all winter long here.   Protect the nose. Cold weather is known to dry out the skin, including the skin on your dog’s nose. Dog noses are especially prone to drying out and becoming irritated if your dog is playing outside in the cold or in the snow. To prevent your dog’s nose from drying out or even cracking you need a natural moisturizer that will keep their nose healthy all winter long.  Our Certified Organic Button Nose Balm made with Organic Beeswax and Organic Oils helps to moisturize, soothe and heal cracked noses.

Choose Chemical-Free in 2017

Want to make a resolution this year that will have a positive impact on your health, your family’s health, your pet’s health and the health of our planet? It’s easy start swapping out the everyday products you buy that are packed with chemicals for products that are chemical-free. Here are 3 simple ways you can start creating a chemical-free household:

What’s in the Fridge?

This is an easy place to start. Start slow, take one product that you buy the most - say it’s milk, switch to organic milk (without pesticides and growth hormones). It’s that simple take a product you buy and switch it out for a healthier alternative. Now we understand buying organic food can be pricier, but the benefits are worth it. If you want to save some money shopping organically look for sales and buy a large amount when a product is on sale and freeze it. You can also check out your local farmer markets, I have found great deals on fruits and vegetables there, plus shopping locally is another way to help the environment! Don’t forget about Fido, what are you feeding him? Take a look at the ingredient label, not sure what you are looking for? Check out “How to Read a Dog Food Label on What your pet eats can have a huge impact on their health and a huge impact on your wallet. A healthy pet means less trips to the Vet, and a healthy diet is key!

Cleaning Your Home or Polluting it With Chemicals?

I had a friend who use to believe her house wasn’t clean unless she could smell the bleach. Although bleach comes from a natural source, the process it undergoes radically changes the substance into something that is quite harmful to us, our pets, and the environment. (Learn more about bleach and why it is so dangerous here.) Bleach is just one of the many harmful chemicals found in every day cleaning products that are toxic to us and our pets. Cleaning products with ingredients such as bleach, ammonia, chlorine, glycol ethers or formaldehyde can put our pets at risk for cancer, anemia, liver and kidney damage. According to the EPA, 50% of all illness can be traced to indoor pollution, which can be directly related to the use of household cleaners. Start purchasing natural cleaning alternatives or make your own, learn how  here.

Do You Know What’s Lurking in Your Grooming Products?

More than 95 percent of the chemicals in artificial fragrances are known toxins which can lead to a compromised immune function, allergic reactions and neurotoxicity – some of which are cited on the EPA’s hazardous waste list. Unfortunately, manufacturers can legally hide hundreds of synthetic chemicals in the one word —”fragrance” without revealing what those ingredients are. This is referred to as a “trade secret” in the industry, a major loophole in the law. Where can you find fragrance lurking? You can find it in personal care products for men and women and our pet’s grooming products. Fragrance isn’t the only harmful chemical you will find in personal care products, check out EWG’s Skin Deep Database for more information on what to avoid and how to make healthier choices. At Pura Naturals Pet™ we are dedicated to delivering the highest quality products using only the best materials the Earth has to offer. Our products are free of chemicals and USDA certified organic meaning it is safe for you, your family, your pets and our planet! Learn why being organic is important to us on our blog.